Core values that guide me
Innovation is a frame of thinking
Innovation doesn’t always mean inventing something entirely new. It involves creating a compelling product or service experience that effectively meets market needs.
At Honeywell and General Electric, many tools, services, and applications were developed, often as isolated products. As a design leader, one of my fundamental principles is to evaluate existing products and explore ways to integrate them, creating innovative technology solutions through synergy.
Environment fosters possibilities
Not all designers are the same. Some thrive in high-pressure environments, while others require calm spaces to think creatively. To help designers excel, it’s essential that they feel safe to explore new ideas. I foster safe spaces and offer inspiration to encourage broader thinking.
Efficiencies increase value
Waste is inefficiency. To mitigate waste, I plan with purpose and question priorities. When challenges arise, I make the most of the resources at hand. After all, necessity is the mother of invention.
I also think big. What might seem like waste could actually be valuable within a broader ecosystem.
Storytelling connects people
Designers must be skilled storytellers to communicate effectively with various stakeholders. This involves speaking their language and providing content that resonates with them.
Advocate
for users
Most important of all, I advocate for users. UX designers are the heralds of change based on the needs, wants, and challenges of people. Within the business, UX designers are agents of evolution to make products and services the most competitive they can be. People, their behaviors, and culture change over time. It is intrinsic to us to be change agents.